Once you complete our classroom real estate courses in California or real estate classes online, you’ll need to put your license with a broker if you want to go to work.
At this early stage in your Read more...
Once you complete our classroom real estate courses in California or real estate classes online, you’ll need to put your license with a broker if you want to go to work.
At this early stage in your career, you are probably full of enthusiasm and at the same time have some serious questions and perhaps some lingering fears about whether not you’re making the right career decision.
One of the most important steps you will take as a real estate salesperson is to choose a broker, the place where you will, in effect, hang your hat along with your license, and build your initial reputation in the field. Whether you’re already licensed, or are shopping for a place to take your real estate classes, finding the right environment is all-important to your future. Even though it’s not a lifetime commitment, your choice of initial affiliation will affect not only your earning ability, but also your learning curve, your growth potential as a real estate agent, and your long-term success and fulfillment as a professional.
Brokers also want to ensure that new agents who join their firms will be compatible, hard-working, knowledgeable, committed, enthusiastic, and a good match for the company culture.
How should you evaluate your opportunities? What are the steps to take to assure the best possible fit?
To prepare for your interview, expect to be asked the following questions by a potential employing broker:
1. What drives your decision to become a licensed real estate agent?
Do you have previous sales experience? Is money your primary goal? How do you intend to support yourself until the sales (and closings) start rolling in?
2. Do you have a monetary goal in mind?
If you’ve given even a little thought to this, you will probably answer this question with a specific dollar figure; then you can go on to explain that you intend to grow your earnings over time to reach your ultimate goal. Also, you’d be wise to impress a potential broker with your knowledge of real estate facts and figures. It’s not detrimental to disclose that, in the beginning, you view real estate as a part-time gig, until you can build a reputation and a clientele. This disclosure is important because it will help to understand whether or not the brokerage’s training calendar is going to be a fit.
3. How much time and energy can you devote to the business?
Real estate, unlike a 9-5 job, requires evening and weekend work, coupled with high levels of client accessibility. A broker will want to know that you understand the time commitment, as well as the energy it takes to see a transaction from listing to closing, or from initial contact with prospective buyer to the accepted offer by the seller and the escrow ultimately closing.
Real estate can be an extremely rewarding — and profitable — profession. But it requires knowledge, dedication and commitment. Show a broker those three qualities, and you’ll be on your way to a mutually beneficial association.
If you need help being placed with a broker or are considering the first steps to real estate licensing or passing the real estate exam, call us at 888 768 5285.
Love,
Kartik
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Recently, I’ve been getting many questions regarding “off-the-top” fees that real estate companies charge their agents.
If you are working at a real estate company, you are probably subject to Read more...
Recently, I’ve been getting many questions regarding “off-the-top” fees that real estate companies charge their agents.
If you are working at a real estate company, you are probably subject to some kind of commission split between you and the company. Imagine it’s 60/40, 70/30, 80/20 – whatever it is you’ll have some split with your broker. This means that you will get a portion of the real estate commission and your brokerage gets a portion of the commission.
Generally if you go work for a massive franchise like Century 21 , Coldwell Banker, RE/MAX or Keller Williams, they are also going to have an “off-the-top” fee. Remember, this is in addition to your commission split.
Typically, this is anywhere between three and eight percent of the total commission. This represents a royalty to the franchisor. So Keller Williams corporate in Austin, or Coldwell Banker corporate in New Jersey gets a portion of your commission before you do.
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As an example, let’s say you earn a $10,000 commission and your company charges a 6% off-the-top fee. Before your commission split is calculated the company will take $600 out of the $10,000 and send that to Coldwell Banker in New Jersey.
Now you have $9,400 left. Your commission split will be calculated on that $9,400.
Once you finish taking real estate classes, you are naturally going to interview with various real estate brokers and an important question to ask is “What’s my commission split?”
However, you’ll also want to ask if there are there any other fees that are deducted before the commission split is calculated. Some brokers will charge an errors and omissions insurance fee for professional liability insurance. Some brokers will charge you a document scanning fee, or some other “desk fees” to work there.
As a newer agent these are questions that you need to ask of the broker and be as educated as possible so you are fully aware of what you’re getting into.
If you are interested in taking real estate classes in Los Angeles or Orange County, please visit our website.
If we haven’t yet connected on Instagram I would love to get to know you – I’m @kartikspics.
Love,
Kartik
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What Does It Cost to Become a Realtor®?
To start, we should differentiate between a “real estate licensee” and a “Realtor”. Remember, that to become a Realtor, it’s not only the exam and Read more...
What Does It Cost to Become a Realtor®?
To start, we should differentiate between a “real estate licensee” and a “Realtor”. Remember, that to become a Realtor, it’s not only the exam and license fees, but also association of Realtor’s membership dues that you have to pay. I’ll discuss all of these through this blog post.
A little plug – Don’t forget to follow me on Instagram,and subscribe to our YouTube channel.
It’s also important to keep in mind that prices for real estate education, exams, and licensure will vary state-by-state. That said, let’s look at the costs below. The main expenses you’ll incur on this journey are:
Statutorily required pre-license education
Classes at our real estate school currently range between $150 and $499. The price difference depends on whether you want to take the classes online or with an in-person component. Our online classes are great and our in-person classes are legendary. It’s really up to you. One other thing – please keep in mind that these prices are subject to change. While we haven’t raised the prices of our program in years, depending on where and when you read this post, things may have changed. The best thing to do is check our website or call us at 888-768-5285.
Also, realize that some states do not allow the future real estate professional to take their classes online. Arizona, for example, requires that you take classes in person. California allows you to do either or a combination of both. Check with your state to determine what the requirements are.
Exam fees
In California, the current cost of the real estate examination is $60 for salesperson applicants and $95 for the broker exam. If you happen to fail the test, the state requires that you pay this fee again.
Pro tip: Don’t fail the exam. Study with our amazing real estate exam prep site here.
Not sure what the difference between the sales license and brokers license are? Check out our video about this here.
License fees/criminal background check
The fee mentioned above is only for the exam. The state of California requires that you pay a license issuance fee as well. This is $245 for the sales license and $300 for the broker license. This fee is to be paid every four years when the real estate license is renewed.
You’ll also need to go through a Livescan criminal background check – even if you’ve been through this before. This will cost $49 to the Department of Justice in California plus whatever the livescan operator charges. Typically it’s another $20 on top of the $49.
Association of Realtor dues + joining a brokerage
If you’re a residential real estate professional, you will need to join the National Association of Realtors, the California Association of Realtors, as well as join a brokerage in order to do any act that would require a real estate license. Your board dues will cost between $1,000 and $1,500 per year depending on the association of Realtors that you choose.
Joining an association is mission critical as membership will provide you:
◦ The MLS (The most accurate database of current and former real estate transactions and tax information)
◦ Zipforms (ultra-convenient program that helps you draft complete contracts)
◦ E-Key (grants access to show properties)
Join a brokerage
Each company offers unique fees to agents that join them that vary. You may have a monthly office fee, website fee or pay up front for photocopies. You’ll want to interview a few of them first to make sure that you’re in the right spot.
Optional Expenses
Just because I’m terming these “optional”, it doesn’t mean that they’re not important. Being a full-time agent requires paying careful attention to your image online and in the community. Investing in these following items can boost your reputation.
• Getting professional headshots that are updated yearly can cost between $100 and $500 per session, depending on the photographer you use, nature of the photo shoot and number of photos you need. Accurate and good-looking professional photos are important in order to appear credible to new prospects. Imagine a fuzzy, outdated, 10-year old MySpace selfie being used on an agent’s website and business card. This looks lazy and doesn’t help the agent gain credibility. When you take the time to invest in your professional image, it helps win the trust of new leads.
• When it comes to marketing and promotion expenses, the sky is the limit. Your marketing expenses will depend on how much you want to invest in these:
◦ Boosting posts on social media: $5-as much as you want to spend.
◦ Open houses: Varies depending on how much food and drink you’re providing.
◦ Fliers and ads: Physical fliers are still necessary in many cases. The costs are minimal if you have an office printer and a set amount of prints you can do per month. Postcard marketing is also a tried and true method to gain new seller leads. We recommend our affiliate farming.cards listed here.
Get Your Real Estate License in California
If you want to know more about getting a real estate license in California, feel free to contact us today.
-Kartik
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FOLLOW UP IN SALES
If you have ever sold anything, you know that it’s extremely rare that a sale is made on the first contact. Even for something as benign as a shirt or bag, the customer Read more...
FOLLOW UP IN SALES
If you have ever sold anything, you know that it’s extremely rare that a sale is made on the first contact. Even for something as benign as a shirt or bag, the customer may need to come back to the store or review the item online a few more times before committing to the purchase. Before you enroll in a real estate school, it's important to be aware that real estate sales is just that - sales. Follow up is probably the most important aspect of the sales business.
Much of the time, it will take at least 3-4 contacts before your customer signs. In the case of real estate sales, it might take even more contacts as the sales cycle can be longer given the transaction size.
Even though this is a fact of business, most sales people don’t follow up nearly enough or as hard as they should.Reaching out to customers after an initial contact makes several positive impressions at once.
Here are just a few of them.
Follow-up and follow-through show your client:
• You're trustworthy.
• You're available.
• You care about their experience.
• You think they're special.
Mastering the art of the follow-up helps you become a more successful salesperson.
• You learn what the customer expects or wants.
• You give a customer the chance to be heard.
• You can convert a contact into a lead.
• You make the contact more inclined to work with you over other agents.
• You stay fresh in the customer's mind. Even if they're not ready to buy/sell right now, they may be later.
With so many benefits, you should definitely pursue following up as a key prospecting strategy to help you nurture leads and build more business.
How Many Times?
Statistics about agents who followed up more frequently versus those who didn’t are staggering. A recent report shows that agents who follow up on their leads five or more times made at least $200,000 per year. Those who followed up less frequently, even three times, reported significantly less earnings.To many of you, three times seems like a lot already, but it looks like five times is the magic number. Real estate depends on many tenacious sales tactics like this one. If you need to overcome the fear of prospecting, remember that the sale is made in the follow through, not in the initial contact.
The Nature of an Effective Follow-Up
If you're not following up with customers, you're setting yourself up to fail. The real estate game is all about gaining new prospects and leads. As such, you must constantly build your sphere of influence, your pipeline and ultimately gain the trust of new people.But before you pick up the phone or hop on the computer, you should take some time to review the best practices of a follow-up. It's more than just randomly calling people you meet. You need to contact people intentionally.
• First, have the right attitude. Sit up straight and exude confidence in your body language and voice. Your customers can sense if you're not sure about what you're selling.
• Follow up with hot leads first. These are the people who are most likely to become clients. You will get a higher success rate when you prioritize hot leads. Plus it’s easier to build your confidence with warm and hot leads rather than “leads” that are unlikely to buy.
◦ Segmenting your contacts is a valuable habit that will help you determine which contacts are more likely to lead to a sale — and therefore more worth your prospecting hours. Try cutting your prospects into groups of “hot” “warm” and “cold”. You must define what “hot” “warm” and “cold” mean. To me, a hot lead is one that will sign a contract in the next five to seven days.
◦ Follow up with a new lead within the first day.
◦ A hot lead should be reached every day
◦ Contact cold leads on a less frequent basis, between monthly and annually, depending on the nature of their real estate needs.
Hit multiple channels
Some people prefer one kind of contact method over the other, so being present on multiple channels can do wonders in reaching them. Here are a few to try:
◦ Phone calls
◦ Emails
◦ Text messages
◦ Social media DMs
◦ Event invites
◦ Direct mail postcards (check farming.cards as a valuable tool).
Vary your approach
You can make direct calls some days or use softer marketing techniques at other times. Sometimes offering informational content reaches leads without seeming too "salesy," such as sharing home-buying tips on a blog or advice on HVAC repair in a video.
Learn Real Estate Marketing and More at ADHI Schools
This is just the tip of the iceberg when it comes to a great real estate marketing strategy. When you take our online real estate classes, you'll learn the ins and outs about becoming a great agent who can nurture great client relationships. Follow up is a critical part of that.
-Kartik
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Over the past 15+ years, I have taught literally thousands of people real estate at ADHI Schools. This has amounted to over 11,000 hours of real estate classes in a classroom setting.
In short, I’ve Read more...
Over the past 15+ years, I have taught literally thousands of people real estate at ADHI Schools. This has amounted to over 11,000 hours of real estate classes in a classroom setting.
In short, I’ve seen it all. I’ve seen people join the business during deep recessions and also in the best of markets. I’ve witnessed many people start out in different circumstances and have noticed three common reasons may fail to launch their careers once they leave our classes. This is true whether students take real estate classes in Los Angeles or otherwise.
Understanding these pitfalls can help you avoid them and ultimately succeed. My deepest wish is for you to be successful in your endeavors, and a large part of success is avoiding common mistakes.
I recently recorded a YouTube video onthree reasons I think some people fail in the real estate business if they’re not careful:
1. They Fail to Treat It Like a Business
When people get into our industry, they often don’t manage their time well. The flexible hours that real estate provides can shock a former 9-to-5 salary worker in terms of the level of freedom they suddenly have in their schedule.
The change in routine feels nice. It’s tempting to get lazy. Instead of jolting awake to the alarm clock at 5:30 am, they realize they can sleep in if they want to. This also means they can stay out a little later. This often starts a cycle of time mismanagement.
They’ll start to go to bed a little later and then sleep in. When they had a 9-to-5, they would hit the gym at 6 am, be out by 7 am and be in the office by 8:30. But in real estate, agents can wake up when they want because they don’t need to be in the office at any set time. Their new flex hours, which could potentially be an asset, are now a stumbling block.
On the other hand, those who treat real estate like a real job maintain structure. They show up at their office in the morning and are ready to work. They don’t leave whenever they feel like it or treat it like a part-time gig. If you want full-time success, you need to be prospecting like a full-time job. You also need to constantly improve on your know-how and build upon your expertise.
Think about this analogy: You have a restaurant that opens at 11. Do you show up right at 11? No! You arrive a couple of hours early to do kitchen prep so when the doors open at 11, you offer great food and service to your customers.
The same goes for real estate. You need to apply the same discipline to your time as you did when external forces were dictating when you showed up and worked.
2. They Fail to Remember It’s a Sales Job
Your real estate job comprises two basic components: lead cultivation and closing. A lot of people float along hoping to stumble into deals handed to them by friends and family. Sure, you can probably survive the first six to ten months with deals from friends and family, but what happens when you sell the houses of everyone you know? What if you don’t have a big sphere of influence? Are you actively prospecting? Do you use social media to reach out to new prospects? Are you actively promoting yourself online and with everyone you meet?
This is a sales job! A lot of people aren’t naturally comfortable with the idea of being a salesperson. As a salesperson, you need tenacity and passion. Reaching out to new prospects and leads may initially feel uncomfortable but eventually you’ll get more comfortable with selling. You need to constantly be looking for new leads even when you are busy, so that you never have a time when you’re not.
3. They Run Out of Money
When you start the business, you’ll need to pass your real estate exam and pay license fees and association of Realtor dues. These can all add up quickly, especially if you’re using your own money to market and promote your listings.
Because escrows are often lengthly, it’s important to understand that it takes time to close on properties. During this time you’re not getting paid, so the first six to ten months can be rocky financially. I see some people return to the 9-to-5 job because they run out of money — however, this whole situation can be avoided with some preparation.
Before you start making enough to go full time, it will take time to build up a pipeline in the first year. Have some savings set aside or a spouse to support you until you make enough to sustain yourself again. Overall, a financial safety net increases your chance of success during an agent’s first year.
Learn What It Takes to Succeed
Are you interested in learning more about the exciting real estate business? Do you want to take real estate classes online or do you want to attend real estate school in Orange County? Take our classes to get a leg up in the California real estate market.
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I was reading the Los Angeles Times this morning and came across an interesting article entitled “How to keep your job during layoffs”The article advises that the following be done:1. Anticipate what Read more...
I was reading the Los Angeles Times this morning and came across an interesting article entitled “How to keep your job during layoffs”The article advises that the following be done:1. Anticipate what your company needs.2. Keep up your skills.3. Stay positiveI started to think that the above also applies to life as a real estate salesperson.Anticipating what your company needs is important to stay relevant as an employee. How does this apply to life as a real estate agent? What about anticipating what your clients need? This is very important. What if a new listing comes on near one of your listings that is less than yours? Price reduction anyone? What about a new listing that comes on the market for one of your buyers? Staying relevant and timely is important no matter what you do.Keeping up your skills is also important. When was the last time you took a class or went to a seminar? Many local associations give free classes for short sales and REO properties these days. Take advantage of these and keep learning. My mom always used to say ‘In order to earn more you have to LEARN more.’Finally, staying positive always helps no matter what you are doing. Click here for one of my favorite videos about this.
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I received an email from a student today asking if I thought he should work on a team as he starts his real estate career. This is an individual decision and is one that should not be taken lightly.One Read more...
I received an email from a student today asking if I thought he should work on a team as he starts his real estate career. This is an individual decision and is one that should not be taken lightly.One of our instructors, Chris Montague, started in the business and worked on a team with a top producer. He says that he learned sales skills and discipline that he would not have learned if he started on his own. I have uploaded his mentor Robert Adams' interview with us to YouTube. You can check it out hereI am blogging about this because I suspect that some of you may be considering working on a team as well. Before you make this decision, I would recommend reading this article that does a good job of pointing out the pros and cons of the team model.
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As part of our new website I had the good fortune of interviewing three groups of people recently. The first group was comprised of current Adhi students.The second group was a group of students who had Read more...
As part of our new website I had the good fortune of interviewing three groups of people recently. The first group was comprised of current Adhi students.The second group was a group of students who had taken classes with Adhi Schools and passed thie state exam within the last one to six weeks.The last group was comprised of industry veterans. A common theme in nearly all the interviews was that people taking the classes and in the real estate industry want to take control of their own destiny and put their future in their own hands.Stay tuned for the videos.
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The following is an interview with Sophia Lopez, the administrative manager of ADHI Schools. She is a licensed real estate salesperson and has been with the company since 2005. Q: How did you end up working Read more...
The following is an interview with Sophia Lopez, the administrative manager of ADHI Schools. She is a licensed real estate salesperson and has been with the company since 2005. Q: How did you end up working with the school?A: I was working with another real estate company that was downsizing. Kartik taught a class there and ended up hiring me right away!Q: What do you think sets our school apart from others?A: Accessibility to our staff and the live element of our courses. Come check out one of our classes!Q: You have seen hundreds and hundreds of students come through our doors. What do you think separates successful students from unsuccessful ones?A: Determination and students that are persistent and eager to learn. Asking questions is a must.Q: Do you have any advice for those applying for the exam?A: Go to one of our crash courses and do questions and answers over and over again.Q: As an assistant to Kartik Subramaniam, you have seen real estate agents that succeed and those that are less successful. Any advice for new agents?A: Don't get discouraged and stay focused. Come to the office everyday. Something will pop up! Treat this business like a regular job.Sophia can be contacted at sophia@adhischools.com
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The Prudential Legend award is given to Prudential real estate agents that have achieved Chairman's Circle at least 5 times. Currently, Chairman's Circle is at least $300,000 in income or 70 residential Read more...
The Prudential Legend award is given to Prudential real estate agents that have achieved Chairman's Circle at least 5 times. Currently, Chairman's Circle is at least $300,000 in income or 70 residential units sold in one year. I had the opportunity of having breakfast with a Legend inductee Daniel Bryant, broker/owner of Prudential California Realty in Sierra Madre. Bryant has had offices in Monrovia, Pasadena and Sierra Madre. Formerly he has held senior positions at Bank of America and Cushman and Wakefield.On a recent Sunday morning I met Mr. Bryant for breakfast at the San Gabriel Country Club where he is a member. We talked about the state of the real estate market and what it takes to be successful.To paraphrase our conversation:Dan echoed something that I head often from brokers and managers about the business: "Treat this like a job. Show up at a certain time every day and go to work. You will get business."Send handwritten notes every day. These really make an impression.Market to people that you have existing relationships with. They know, trust and like you already. This is a great place for new agents to start looking to get business.Real estate is all local. Certain markets will get hit harder than others. Know yours - your clients are counting on you.Dan Bryant is always looking for new salespeople. He can be reached at danielbryant@earthlink.net.
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