Published by Kartik Subramaniam
Want to excel as a real estate agent? Mastering market analysis is essential, and it's a skill you can start developing now, even while you're still in real estate school. Understanding market trends empowers you to advise clients effectively, price properties accurately, and anticipate market shifts. This guide breaks down the key indicators—median and average home prices, days on market (DOM), inventory levels, interest rates, foreclosure rates, and the absorption rate—providing clear explanations and practical examples. I’ll show you why a holistic approach to market analysis is crucial and how local conditions and seasonality influence these metrics. By the end, you'll have the knowledge and confidence to navigate any market.
Median Home Price:
The median home price is the middle price of all homes sold in a particular area during a given time.
For example, if five homes sold for:
$200,000
$220,000
$250,000
$600,000
$700,000
The median is $250,000 (the one in the middle).
The median, being less affected by outliers, is a reliable measure when there are a few very expensive or very cheap homes that could make the average less accurate.
Average Home Price:
To find the average home price, you simply add up all the sold home prices and divide by the number of homes. Using the same prices above, the total is $1,970,000. Divide that by five, and you get an average of $394,000.The average, while useful for spotting general trends, can be heavily skewed by extremely high or low prices, making it less reliable in such cases.
What These Prices Tell Us:
If median and average prices are rising, it often means home values are going up. If they’re falling, it might mean the market is slowing down.
Days on Market (DOM) measures how long a home takes to sell.
Ever wondered how long it would take to sell all the homes on the market if no new ones were listed? That's what a month's supply of inventory tells us.
How to Calculate:
Months’ Supply = (Number of Homes for Sale) ÷ (Number of Homes Sold per Month)For instance, if there are 600 homes for sale and 200 sell each month, you can easily calculate the months’ supply as 600 ÷ 200 = 3 months, giving you a clear picture of the market conditions.
Interest rates affect how much it costs to borrow money to buy a home.
The Federal Reserve’s policies can influence these rates, so it’s smart to keep an eye on their announcements.
Foreclosure rates tell us how many homes are being taken back by lenders because their owners cannot pay their loans.
The absorption rate shows how fast homes are selling in a certain area.
For example, if 100 homes are for sale and 20 sell in one month, the absorption rate is (20 ÷ 100) × 100 = 20%.
A higher absorption rate means homes sell quickly (seller’s market), while a lower rate means they sell slowly (buyer’s market).
Real estate activity often changes with the seasons.
Spring and Summer:
These seasons are a hotbed for real estate activity. Many buyers are on the lookout for homes when the weather is pleasant and before the new school year begins. This surge in demand often results in shorter DOM and escalating prices.
Fall and Winter: These seasons bring a shift in real estate dynamics. With fewer buyers in the market due to colder weather and holiday distractions, homes may take longer to sell. Prices, in turn, tend to remain stable or experience a slight dip.Understanding how seasonality affects your local market is not just a skill, it's a responsibility. It can help you advise clients on the best time to list or buy a home, ensuring they make the most informed decisions.
Relying on one number can be misleading. By using multiple indicators, you get a clearer picture.
Scenario 1: Seller’s Market
Analysis: Everything points to a seller’s market. Prices are going up, homes sell fast, inventory is low, rates are low, and there aren’t many distressed sales. This means sellers can expect strong offers and may not need to lower their asking prices.
Scenario 2: Buyer’s Market
Analysis: In this market, buyers have more choices, and homes sit on the market longer. With rising inventory and slower sales, buyers can negotiate more and might get lower prices or better terms.
Appraisers look at recent home sales and market trends to determine a home’s value. It's crucial to understand that market conditions can significantly influence appraisal values. In a hot seller’s market with rising prices and low inventory, an appraisal might come in higher because comparable homes sell quickly and at higher prices. In a slower buyer’s market, appraisals might reflect lower prices, especially if there are many homes for sale and fewer sales to compare against.
Real estate is local. National numbers can give you a big-picture idea, but local data tells you what’s really happening in your area. Here are a few resources to help you find local information:
By checking these sources, you can get the most accurate information for the neighborhoods where you work.
Market indicators can help you understand what’s happening, but they aren’t crystal balls. Conditions can change quickly due to new jobs in town, changes in mortgage rules, or shifts in the local economy. Also, predictions based on indicators are not guaranteed. It's crucial to be cautious and mindful, remembering that these tools guide your decision-making but don’t always tell you exactly what will happen in the future.
By learning about these market indicators, you can better guide your clients, set fair prices, and know when to act. Remember to look at multiple indicators at once to get the full story. Also, focus on local and seasonal trends, pay attention to how conditions affect appraisals, and understand that no analysis is perfect.
If you want to dig deeper, we encourage you to take action:
By staying informed, you can make smarter decisions and stand out as a trusted real estate professional.
Love,
Kartik
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Founder, Adhi Schools
Kartik Subramaniam is the Founder and CEO of ADHI Real Estate Schools, a leader in real estate education throughout California. Holding a degree from Cal Poly University, Subramaniam brings a wealth of experience in real estate sales, property management, and investment transactions. He is the author of nine books on real estate and countless real estate articles. With a track record of successfully completing hundreds of real estate transactions, he has equipped countless professionals to thrive in the industry.